by Don Jones, Mark D. Scott and Richard Villars
Product Description (from Amazon)
Product Description
E-commerce. Some businesses have enjoyed tremendous success, while others that have been in it a while wonder why it’s not working as well as they had anticipated. Some businesses think they should be in it, but don’t know where to start. Others think all you need is a URL and a Web site and you’re in business.
E-commerce encompasses all aspects of buying and selling online. That necessitates several Internet technologies, including enterprise resource planning, electronic-procurement and payment transaction processing, Web site design, EDI and XML, networking protocols, and security. E-commerce is where sales and marketing and IT meet. Each group needs to know something about the other’s side of the business to do business online successfully. E-Commerce For Dummies helps bridge the gap between technical and sales with:
- Explanations of both business strategy and technology
- A comprehensive overview of the diverse areas of e-commerce, including business-to-business (B2B) and business-to-consumer (B2C).
- Case studies that show real-world examples of what strategies are succeeding and what strategies are failing
The authors include Greg Holden, the e-Marketplace columnist for CNET and bestselling author of Starting an Online Business For Dummies, and two prominent analysts from the e-commerce division of IDC, one of the premier technology and business forecasting companies in the world. They provide guidance to help businesses just entering the e-commerce and companies that want to boost their e-commerce sales, including information on:
- Marketing and competing in Cyberspace
- Planning your storefront
- Processing and fulfilling online transactions
- Dealing with the back office, including managing the supply chain and setting up distribution and fulfillment systems
With online sales increasing at a phenomenal rate, established “brick and mortar” firms as well as entrepreneurs are realizing that e-commerce represents a tremendous opportunity. E-Commerce For Dummies helps businesses seize that opportunity and get down to business—online business—fast.
Book Info
Comprehensive overview of the diverse areas of e-business, including B2B and B2C. Explanations of both business strategy and technology will help you get your arms around this fast-moving and complex topic. Softcover.
From the Back Cover
Get the scoop on the top e-commerce strategies
How to succeed in e-commerce - the fun and easy way(TM)! To succeed in e-commerce these days, you need to understand what works - and what doesn't. Featuring real-life case studies that show you what to do - and what not to do - when charting an e-commerce strategy, this friendly guide demystifies B2B and B2C so you'll keep your business, your career - and yourself - on the cutting edge.
Discover how to: Capture new customers with online CRM techniques Access global markets with the power of e-marketing Stay competitive with outsourcing and online partnerships Streamline operations and save money with e-procurement Process online transactions securely
The Dummies Way(TM) Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun
Get smart! www.dummies.com Sign up for daily eTips at www.dummiesdaily.com Choose from among 33 different subject categories Get news you can use on everything from money to health to computers
About the Author
Don Jones is author of Microsoft.NET E-Commerce Bible; Mark D. Scott is a contributing author of the MSDE Bible; and Richard Villars is Senior Vice President, Internet and E-Commerce strategies, IDC.
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